New Generation of Data Integration for Data Warehousing
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  Jeff Pollock   Jeff Pollock
Senior Director


Tuesday, March 16, 2010
10:15 AM - 11:15 AM

Level:  Intermediate

Location:  Plaza B

The corporate data warehouse is the information backbone of any successful business. Executive management, customer service operations as well as upstream business units depend on the data warehouse for critical analysis of their own performance, and for key insights into how to maximize earnings potential in their marketplace. But conventional data integration technologies that feed these warehouses are based on decades old architectures that can’t keep up with the rapid changes taking place in the data warehousing field. Join this talk to learn about where the industry is heading, with the newest generation of lightweight, flexible, and real-time data integration solutions that can scale out with even the most extreme warehouse appliance architectures. We will examine in detail why an Agent-based architecture is superior to conventional Hub-and-Spoke, why non-invasive data capture is essential for real-time data integration, and how a metadata-driven design time can fully enable small data marts or even the biggest data warehouse appliances with the same elegant runtime architectures.

Mr. Pollock is a technology leader and author of the enterprise software book "Adaptive Information" (John Wiley & Sons 2004). Currently a Senior Director with Oracle’s Fusion Middleware group, Mr. Pollock was formerly an independent consultant for the Defense Department, Vice President of Technology at Cerebra and Chief Technology Officer of Modulant, developing semantic middleware platforms and inference driven SOA platforms. Throughout his career, he has architected, designed, and built application server/middleware solutions for Fortune 500 and US Government clients. He is also a frequent speaker at industry conferences, author for industry journals, active member of W3C and OASIS, and formerly an engineering instructor with University of California at Berkeley?s Extension on the subjects of object-oriented systems, software development process and enterprise systems architecture.

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