OfficeMax tapped the expanded powers of analytic queries offered by an emerging columnar, massively-parallel database management system to mine deeper into transaction data than was ever before possible. OfficeMax replaced multiple static long running queries with a single analytic database that could generate results, without tuning or indexing, for far more complex queries, which OfficeMax couldn’t run in the past and which other solutions OfficeMax considered couldn’t perform either. The results dramatically improve their ability to analyze sales transactions into business decisions in just minutes for almost any question business executives can pose. Standard queries used to take to take 12 to 18 hours and not only can OfficeMax have answers faster, but faster answers to questions they could never before ask. Merchandising managers now have more powerful tools for improving their merchandising capabilities and optimizing promotions, shelf space and product placement for promotional selling seasons and everyday offerings.

Learn in this session how OfficeMax:

• Evaluated multiple analytic database management systems
• Maximized shelf space to match consumer shopping behaviors identified in a complex query that explored years worth of transaction history
• Rapidly extracts business insights, meaningful intelligence and predictive analytics from vast stores of data in an on-demand environment