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Monday, March 15, 2010 
08:30 AM - 04:45 PM
| Level: | Intermediate
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| Location: | Imperial B |
Master Data Management (MDM) has been in the marketplace long enough that we have had time to see real value and case studies take shape inside customer organizations. We have enough experience now to evaluate the myths and realities of MDM and to define the critical success factors. We also have a much clearer understanding of the technology and products that need to be pieced together to deliver working MDM programs, from best-of-breed to broader solutions.
This tutorial takes stock of MDM today – the key technologies, products, CSFs and best practices. It provides an overview of the business, organizational, and technical issues that need to be addressed for your own successful program. Given the key strategic importance of appropriate product selection, we will include contributions from some of the leading solutions vendors on the agenda. And because most of the vendors take different approaches, making it confusing to compare solutions, David Loshin will put them into context for you and explain where each one is most appropriately applied. Whether your implementation is just getting started or well on the way to maturity, you’ll leave this tutorial with proven strategies to successfully plan or modify your own MDM program from this point forward. - The MDM component model
- MDM operational, organizational, and technical challenges
- Master data models, metadata, quality and governance
- Customer data and product data
- Master data integration
- MDM architectures
- Master data synchronization and publication
- What do MDM products do for you?
- Product features, functionality and comparisons
- Best of breed solutions
This tutorial is sponsored and limited participant contact information will be shared with the sponsoring organizations.
David Loshin is the President of Knowledge Integrity, Inc, (www.knowledge-integrity.com), a consulting company focusing on customized information management solutions including information quality consulting and training, business intelligence, metadata, and data standards management. David is among Knowledge Integrity’s recognized experts in information management, contributing to Intelligent Enterprise, DM Review, and The Data Administration Newsletter (www.tdan.com) and is a channel expert for the Business Intelligence network (www.b-eye-network.com).
David’s latest book is “Master Data Management” published by The MK/OMG Press in September 2008. His book, “Business Intelligence: The Savvy Manager’s Guide” (June 2003), has been hailed as a resource allowing readers to “gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together.” David has created courses for The Data Warehousing Institute, presented at DAMA/Meta Data conferences, taught tutorials on data quality at a number of venues, and as a representative of Knowledge Integrity is often called upon to provide insights and thought leadership to the Information Management community.
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