Tuesday, March 16, 2010
11:30 AM - 12:30 PM
|Location: ||Imperial B|
At Equifax, we have developed and are now executing a Global Data Strategy to drive sales and profitability for the company. With a diverse set of applications across many countries and business units, it was critical to develop a Data Strategy that could be understood by senior executives, tied to company growth and deployed locally across the company. To be successful, this process involved overcoming many challenges including competing priorities, fragmented decision rights, legacy systems, suboptimal data management practices in application silos, and overall lack of data governance. In this session, we will cover the key topics related to defining and executing a successful Data Strategy:
- Defining a Data Strategy and linking it to corporate revenue growth and profitability
- Acquiring and gaining competitive advantages with differential data
- Leveraging existing data assets across diverse applications
- Why superior data management and data integration capabilities are needed
- Using analytics to assess the value of new and existing data
- Measuring and understanding data ROI
- The importance of data quality matters and how to demonstrate it
- Measuring and tracking success
- Deploying best practices globally
- Recruiting and training the right data professionals
John Carter is Senior Vice President, Chief Data Officer at Equifax. He has global responsibility for data strategy, data acquisition, data quality and data analytics across all business units at Equifax.
John has extensive background and is widely known as an expert in data, database marketing, segmentation and predictive modeling. Over the last 20 years, John has held senior level positions at Responsys, Acxiom, Citibank, Strategic Mapping and Donnelley Marketing.
John received his Ph.D. in statistics from the University of Connecticut.
John is a member of American Statistical Association and is past Chairman of the Direct Marketing Association’s Analytics Council.