Communicating with Business People Through High Level Models
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  Christopher Bradley   Christopher M Bradley
Chief Development Officer
  Donna Burbank   Donna Burbank
Director of Product Marketing


Wednesday, March 17, 2010
09:30 AM - 10:30 AM

Level:  Business

Location:  Plaza A

Businesspeople are key to provide the core information about the business that you use to build data models and database applications. But have you ever tried to get a businessperson to read a data model? Did their eyes glaze over? This session discusses how to use high-level data models to communicate with businesspeople to get the core information you require to build robust database applications. It will focus on what core information is needed, how this can be easily communicated to businesspeople, and what visual constructs to use to get their attention. This one hour seminar will show a real world examples and highlight some techniques for engaging with the business community. A real-world case study at a major international oil company will be presented and reference made to easy-to-use templates and guidelines for a step-by-step approach to implementing a high-level data model in your organization. The seminar is based on the book Data Modeling for the Business: A Handbook for Aligning the Business with IT using High-Level Data Models, by Steve Hoberman, Donna Burbank, and Chris Bradley.

Chris has spent over 30 years in the Information management field, working for leading organisations in Data Governance, Information Management Strategy, Master Data Management, Metadata Management, Data Warehouse and Business Intelligence. Studying Chemical Engineering at University & later he obtained his MBA. Mr. Bradley’s post academic career started for the UK Ministry of Defence where he worked on several major Naval Database systems and on the development of the ICL Data Dictionary System (DDS). His career included Volvo as lead data base architect, Thorn EMI as Head of Data Management, Readers Digest Inc as European CIO, and Coopers and Lybrand where in the Management Consultancy he established and ran the International Data Management specialist practice. During this time he worked upon and led many major international assignments including data management strategies, data warehouse implementations and establishment of data governance structures and the largest Data Management strategy undertaken in Europe. Mr. Bradley set up the Business Consultancy practice at IPL specialising in IM, BPM and EA. Chris has been working for several years with many clients including a Global energy company, a Norwegian Exploration Company, a Global Pharmaceuticals company & major Financial services organisations. He has introduced Information Architecture Frameworks, developed Data Governance, established Data Modelling as a Service, and developed group-wide Information Management strategies to ensure that common business practices and use of master data and models are promoted throughout. Frequently he is engaged to evangelise the Information Management message to Executive management worldwide, develop governance and new business processes for Information Management and deliver training.

Donna Burbank brings more than 12 years of experience in the areas of data management, metadata management and enterprise architecture in both consulting and product development roles. She has had both implementation and management experience with a number of data modeling and metadata management technologies at Platinum, Embarcadero, and CA, where she currently works with the ERwin data modeling product line. Donna has implemented successful solutions at numerous Fortune 500 companies worldwide in the USA, Europe, Asia, and Africa and speaks regularly at industry conferences.

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